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In the past six weeks, we’ve seen Microsoft start including app suggestions in your own start menu, accidentally force-upgrade some users to Windows 10, download Windows 10 to systems even when the user has not requested that this occur, refuse to shut off telemetry, and fail to address problems with its own patching model. It’s not a question of whether the UI is faster or DX12 a better gaming API - I’m fundamentally uninterested in engaging in a protracted fight with my operating system. I initially intended to upgrade to Windows 10, but the longer I’ve waited, the more uncertain I am that doing so is a good idea.

These can be disabled by right-clicking on them and choosing Don’t Show me This Suggestion, or Turn off all suggestions, but it speaks to how the way we interact with our operating systems has fundamentally changed. Last week, reports on Build 10565 noted that Windows has begun rolling out ads for “recommended” applications in the Start Menu. This isn’t the only new “feature” that Microsoft is rolling out in Windows 10. If you’re upgrading from an older Windows installation and rely on software like Adobe Photoshop, the idea that Microsoft’s Photos app offers you a superior experience is hilarious - but that’s what the company is planning to hit people with when the new build goes live. The behavior, however, apparently isn’t unique to web browsers - The Verge reports that if you try to switch away from Microsoft’s default photo viewer or music player, you get barraged with similar messaging. One can imagine how Google or Firefox might respond to this, given that Edge still lacks any kind of extension or add-on capability, or pinned tabs.
